Annual Yellow Pages, Local Search, Local Media and Online Classifieds Forecast and Outlook - Research and Forecasts

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KELSEY GROUP FORECASTS

Contacts

Steve Marshall
Director of Research and Consulting
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Steve Marshall

Request Annual Forecast Excerpt

BIA/Kelsey’s Local Media Annual Forecast – The Big Picture on ‘Local’

BIA/Kelsey defines local media as ad spending by small and medium-sized businesses and national or regional advertisers making local buys. Annually in the first quarter, BIA/Kelsey issues an in-depth revenue forecast of the markets we analyze. The forecast draws from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace. Elements of this forecast are updated periodically during the calendar year.

BIA/Kelsey’s U.S. Local Media Annual Forecast (2009-2014)	2009E	2014F	5-Year CAGR
U.S. Local Advertising Revenues Comprises traditional and online/interactive segments (TV, radio, Yellow Pages, OOH, cable, magazine, newspapers, direct mail, online/interactive, E-mail/reputation management and mobile)	$130.2B	$144.9B	2.2%

Source: BIA/Kelsey

The forecast, including deep dives into various sectors, is provided to clients of the firm’s Continuous Advisory Services, as an independent, objective and credible five-year market outlook, offering a view into the key drivers and assumptions behind the top-line numbers. The forecast also serves as the foundation for BIA/Kelsey’s Media Ad View reports (www.kelseygroup.com/media-ad-view), market-specific reports that provide a comprehensive picture of the state of local media advertising and a five-year projection for 12 media categories in 362 markets across the nation.

For information on BIA/Kelsey’s Continuous Advisory Services and Media Ad View, please contact Michael Taylor at mtaylor@kelseygroup.com.

Recent Forecasts:

U.S. Local Advertising Revenues to Reach $144.9B in 2014