The Kelsey Report®: Global Print & Internet Yellow Pages (TKR) is the premier market analysis and strategic planning resource for the worldwide Yellow Pages industry, covering print and online directories, M&A activities, sales force best practices, SMB tracking and global trends.

As traditional Yellow Pages continues to innovate and migrate toward online and mobile platforms as well as new versions and formats in print, TKR provides essential information and insights to publishers, suppliers, trade associations and investors on how this migration is taking place, the impact of technology, best practices in sales and sales management, and how consumer views and preferences are transforming the industry.

The TKR Competitive Advantage
TKR is recognized as the thought leader of the global Yellow Pages community. Clients include every major print directory publisher in the world, aggressive independents, electronic publishers, CMRs, major industry vendors and trade associations. They benefit from a wealth of historical and forward-looking data and analysis delivered in a variety of forms including:

• Continuous Advisory Service: Since 1991, TKR has been tracking trends, best practices and vital issues in the global Yellow Pages business. Our longevity in this arena speaks to the value and trust clients place on the information and insights they derive from TKR data and analysis.
• Analyst Access: Analysts provide the insider “color” that is unique to The Kelsey Group. They express a point of view and offer substantive commentary on the most vital YP topics.
• Global YP Community: BIA/Kelsey has developed a strong community of top companies in global print and Internet Yellow Pages marketplace, which clients can leverage for strategic advantage.
• Global YP Financial Analysis and Forecasts: Views on financial ratios of YP companies.
• Industry Issue Management: Covers main topics affecting the YP industry.
• Sales Best Practices: Insights on what drives sales in local media.

Who Subscribes to The Kelsey Report®?
A wide range of organizations benefit from the information and insights available through The Kelsey Report®, including:

• Established local media-focused companies
• Technology suppliers to these companies
• Financial owners in the global Yellow Pages industry
• Leading publishers
• Major portals
• Suppliers whose sole focus is the directories and local media arena