The Kelsey Report® Advisory

Digital Strategies for Broadcasters Analyst Picks and Predictions for 2010
Rick Ducey , 1/20/2010

Summary: BIA/Kelsey begins the new year by launching Digital Strategies for Broadcasters, our latest Continuous Advisory Service. The goal of DSB is to inform, challenge, motivate and assist broadcasters that are transforming their business models to drive incremental growth from local digital media audiences and advertisers. The service will officially debut in early March. We’ve already launched the companion event, “Digital Strategies for Broadcasters,” which will be held in Jersey City, New Jersey, May 17-19. To help launch our new advisory service for local broadcasters, we thought we’d put ourselves on the hook with predictions for 2010.

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