Interactive Local Media Advisory

Summary of Q1 2010 Results: Online Advertising Outlook
Matt Booth, Omar Wardak , 6/21/2010

Summary: Taken as a whole, the four major online advertising companies — AOL, Google, IAC and Yahoo — were back in positive growth territory with advertising revenues increasing 15 percent in the first quarter of 2010 compared with the first quarter of 2009. This looks encouraging considering that in the previous year during the first quarter the group had dropped by 1 percent year over year compared with 2008 levels.

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