Marketplaces Advisory

NY Magazine’s Quest to Bolster Online and Mobile, and Go Vertical
Peter Krasilovsky , 6/23/2010

Summary: City magazines haven’t translated well online. In fact, city guides such as City-search and Yelp are often viewed as replacements for city magazines. But New York magazine’s Nymag.com may be the exception, adding resources to make its vertical sections timely and invaluable and extending into new vertical spaces, such as local search for weddings.

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