Mobile Local Media Advisory

Google and Apple: Best Frenemies Forever
Michael Boland , 7/6/2010

Summary: Technology giants Google and Apple continue to move into each other’s core business areas. They are also beginning to show opposing philosophies, including open (Google) vs. closed (Apple) development platforms and applications (Apple) vs. mobile Web sites (Google) as ideal product formats. But perhaps their biggest battle will be for dominance of what BIA/Kelsey projects will be a $3.1 billion mobile ad market by 2013.

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